Advertising Program Coordinator

The Marketing team at the University of Texas MD Anderson Cancer Center is dedicated to advancing our mission of Making Cancer History® through strategic, high‑impact storytelling and outreach. We develop integrated marketing, advertising, and brand initiatives that connect patients, donors, caregivers, and communities to the world‑leading expertise of MD Anderson. Working collaboratively across the institution, we use research-driven insights, innovative media strategies, and compelling creative to support patient acquisition, elevate brand awareness, promote institutional priorities, and strengthen engagement. Our team is passionate about delivering meaningful, measurable impact that supports UT MD Anderson’s vision and helps more people receive life‑saving cancer care.

The Marketing Program Coordinator provides coordination and operational support for UT MD Anderson’s local, regional, and national advertising and marketing programs. These programs support the institution’s overall strategic vision. This role assists with the strategy, development, and execution of advertising campaigns, including helping to manage the day-to-day work of external agencies and provides budget tracking and logistical support for the advertising team.

Why Us?
The Marketing Program Coordinator role offers an opportunity to contribute directly to UT MD Anderson’s mission of Making Cancer History® by supporting impactful advertising and marketing programs that help more people access life‑saving cancer care. This role provides exposure to integrated marketing strategy, cross‑functional collaboration, and agency partnership while supporting professional growth, meaningful work, and a culture that values balance and well‑being.

The ideal candidate will be highly organized with strong project coordination skills, possess advertising experience, as well as be experienced with managing relationships with agencies or vendors. Additional consideration will be given to candidates who are local to the Houston Metro area or surrounding areas. 

This remote position will be expected to attend onsite events as needed for business operations.

At UT MD Anderson, we offer careers built on care, growth, and balance. Our employees enjoy a benefits package designed to support every stage of life, starting on day one.

• Paid employee medical benefits (zero premium) starting on first day for employees who work 30 or more hours per week
• Group Dental, Vision, Life, AD&D and Disability coverage
• Paid time off (PTO) and Extended Illness Bank (EIB) paid leave accruals
• Paid institutional holidays, wellness leave, childcare leave, and other paid leave programs
• Tuition Assistance Program after six months of service
• Teachers Retirement System defined-benefit pension plan and two voluntary retirement plans
• Employer paid life, AD&D and an illness-related reduced salary pay program
• Extensive wellness, recognition, fitness, employee health programs and employee resource groups

Key Responsibilities
The Marketing Program Coordinator will:

• Provide support in the coordination and oversight of advertising campaigns
• Assist in tracking and reporting key performance metrics, including leads, marketing-influenced new patient registrations, engagement, and other effectiveness measures
• Support the advertising team with ad hoc needs such as leadership presentations, audits, agency coordination, internal logistics, and budget tracking
• Coordinate miscellaneous advertisements as requested, working with the internal design team and external agencies
• Assist with landing page development in collaboration with internal stakeholders and agency partners
• Support the day-to-day coordination of paid promotion opportunities in partnership with the Public Relations team
• Collaborate with colleagues in the Marketing department, Institutional Affairs division, and across the organization to ensure smooth communication and coordination of shared projects

Key Functions
Advertising and Marketing Programs

• The Marketing Program Coordinator supports the strategy, development, execution, and ongoing management of marketing programs that support local, regional, and national advertising efforts, priority service lines, and other institutional initiatives.
• This role assists with developing presentations, supporting key projects, and coordinating logistics related to marketing program plans.
• The Advertising and Marketing Coordinator helps manage external agencies and works with internal teams to develop and execute advertisements, media plans, and other elements of integrated advertising campaigns.
• This position also supports advertising plans related to sponsorships and philanthropic initiatives.

Project Management and Planning

• Identifies marketing needs and coordinates activities for advertising and marketing initiatives
• Works with internal departments and external agencies to develop and manage advertising needs, media plans, and campaign materials
• Participates in regular project meetings to support coordination and progress across internal and external teams
• Helps implement and maintain brand and messaging guidelines
• Works with internal partners to support collaboration, efficiency, and adherence to institutional standards

Measurement and Reporting
Supports the measurement of advertising and marketing performance by:

• Tracking program effectiveness and key return-on-investment metrics
• Coordinating with agency partners and internal teams to ensure accurate tracking for broadcast, out-of-home, print, and digital media
• Supporting confirmation and tracking processes for key conversions
• Reporting metrics and insights to stakeholders and helping incorporate findings into ongoing marketing plans

Budget and Vendor Management

• Tracking and managing multiple advertising and marketing budgets
• Participation in request-for-proposal processes for marketing-related contracts
• Management of external agency relationships, including selection support, contract coordination, budget tracking, and performance evaluation

Other Duties
Provides additional marketing support and consultation as assigned.